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Deadly By Nature: A Darker Reimagining of the Alnwick Poison Garden Brand

Deadly By Nature: A Darker Reimagining of the Alnwick Poison Garden Brand

Rebrand Concept Design for ‘The Alnwick Poison Garden’

Located in the Alnwick Garden, The Poison Garden is a deadly attraction featuring over 100 plant species of varying degrees of toxicity. The boundaries of the Poison Garden are kept behind black iron gates which only open for guided tours. T

The output, an individualised brand identity designed to give The Poison Garden a unique presence alongside the main Alnwick Garden Brand. The design was intended to appeal to ‘Dark tourism’ audience, those that travel to dark locations based on their historical value.

CREDIT

  • Agency/Creative: Kara Vicca
  • Article Title: Deadly By Nature: A Darker Reimagining of the Alnwick Poison Garden Brand
  • Organisation/Entity: Freelance, Non Published Concept Design
  • Project Type: Identity
  • Agency/Creative Country: United Kingdom
  • Market Region: Europe
  • Project Deliverables: Brand Design, Brand Experience, Brand Identity, Brand Rejuvenation, Branding, Graphic Design, Rebranding, Tone of Voice
  • Industry: Hospitality
  • Keywords: Dark, Garden, Morbid, Rebrand, Poison, Horror, Quirky

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