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Curious Art and Exploration Branding for a French Microbrewery

Curious Art and Exploration Branding for a French Microbrewery

studio OUAM – Brasserie Mira

“Mira is a microbrewery from the Arcachon Bay, founded in La Teste-de-Buch. We have worked with the brand from the very start, from the naming to the packaging and communication.Mira, from the Latin word mirabilia (marvel), is a reflection of its two creators who wanted to create a beer using the local resources and share their passion for hops. The brand is based on the former cabinets of curiosities, that existed before our museums and had been created to pass a taste for art and exploration down to visitors.”

CREDIT

  • Agency/Creative: studio OUAM
  • Article Title: Curious Art and Exploration Branding for a French Microbrewery
  • Organisation/Entity: Agency Commercial / Published
  • Project Type: Packaging
  • Agency/Creative Country: France
  • Market Region: Europe
  • Format: Basket, Bottle
  • Substrate: Glass

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