The idea was to create a “house” style for each beer or cider that’s modern but reflects the different cultures of its origins. Each beer style is depicted by its own pub-style house. This design is about housing all the unique styles of beer and cider with a consistent but flexible brand architecture. This allows the brand to introduce new products as boutique trends come and go. We wanted to create a modern spin on the traditional origins of these pub style of brews, with simple illustrations and strong flat colours for great standout instore.
CREDIT
- Agency/Creative: creative platform
- Article Title: Culture House – New and Old Styles for Beers and Ciders by Creative Platform
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Australia
- Market Region: Oceania
- Project Deliverables: Brand Architecture, Brand Creation, Brand Identity, Brand Naming, Brand Strategy, Branding, Identity System, Illustration, Packaging Design, Photography, Product Naming
- Format: Can, Tray, Wrap
- Substrate: Pulp Board, Pulp Carton, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
