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Culture House – New and Old Styles for Beers and Ciders by Creative Platform

Culture House – New and Old Styles for Beers and Ciders by Creative Platform

The idea was to create a “house” style for each beer or cider that’s modern but reflects the different cultures of its origins. Each beer style is depicted by its own pub-style house. This design is about housing all the unique styles of beer and cider with a consistent but flexible brand architecture. This allows the brand to introduce new products as boutique trends come and go. We wanted to create a modern spin on the traditional origins of these pub style of brews, with simple illustrations and strong flat colours for great standout instore.

CREDIT

  • Agency/Creative: creative platform
  • Article Title: Culture House – New and Old Styles for Beers and Ciders by Creative Platform
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Australia
  • Market Region: Oceania
  • Project Deliverables: Brand Architecture, Brand Creation, Brand Identity, Brand Naming, Brand Strategy, Branding, Identity System, Illustration, Packaging Design, Photography, Product Naming
  • Format: Can, Tray, Wrap
  • Substrate: Pulp Board, Pulp Carton, Pulp Paper

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