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Cremissimo Packaging Relaunch

Cremissimo Packaging Relaunch

Clear, contemporary and simply yummy – this is the new look for Cremissimo at POS. With a trendy design, HAJOK has put Cremissimo in a completely new light. The logo has been simplified and modernised. The lettering has been removed from the heart-shaped imagery and now interacts with the spoon as a new key visual, placing the soft, spoonable creaminess at the centre of the design. The previously rather artificial colour scheme has given way to a rich range of colours. The sustainability of the pack has gained prominence with a paper-look flash and illustrations. The Cremissimo portfolio appeals with a distinct visual identity, providing more stand-out effect to help quickly find your favourite variety, while really making you want to enjoy some super-smooth ice-cream!

CREDIT

  • Agency/Creative: HAJOK Design
  • Article Title: Cremissimo Packaging Relaunch
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Germany
  • Market Region: Europe
  • Project Deliverables: Brand Guidelines, Brand Identity, Brand Redesign, Branding, Graphic Design, Packaging Design, Photography, Rebranding, Research
  • Format: Pot
  • Substrate: Plastic

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