The Mission: Molochniy Gurman launches a new local dairy product brand for the Russian market. For this launch, Molochniy Gurman has called on CBA NVM’s teams in Russia for the branding and packaging portion of the range.
The Solution: We focused on the strength of taste and the special pleasure provided by those products
So we created the “Milk with a face” concept. An emotional positioning built on the enjoyment of the taste of dairy products.
CREDIT
- Agency/Creative: CBA NVM
- Article Title: Creation of New Russian Brand of Dairy Products Design by CBA NVM
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Brand Identity, Brand Strategy, Branding, Packaging Design, Research
- Format: Bottle, Pot, Sachet
- Substrate: Pulp Carton, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
