Project made for Selezione Casillo, leading italian company in wheat commercialization.
Aim: to create a brand and offer able to express the exceptional union between the leading company in durum wheat semolina and great Italian chefs. The products, all of durum wheat semolina, are exceptional, developed and tested to offer the best results in the kitchen – pizza, pasta, bread, leavened cakes, shortbread cakes and fried products. Elegance, quality, service and food appeal are the main values of the brand whose target is both expert cooks and lovers of good food and cooking.
- Agency/Creative: NEOM
- Article Title: Creation of New Range of Durum Wheat Flour
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Italy
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Creation, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Graphic Design, Illustration, Photography, Product Naming, Tone of Voice
- Format: Flow-Pack
- Substrate: Pulp Paper