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Creating Brand and Packaging Design for Fruit Yogurts for Uzbekistan Market

Creating Brand and Packaging Design for Fruit Yogurts for Uzbekistan Market

 

Jamal Akbarov – Molli

Molli is a new brand of yogurt, which was produced for local markets of Uzbekistan & Central Asia. Dairy producer decided to enter market with a new brand and I helped them to do it. I researched market, and noticed that a majority of products did not use a “Brand image” for creating their brand. All of them used a standart packaging design (cows and something like this). I suggested to use a different concept for this brand. Fish «Molli» has become a new symbol of brand. I was looking for a positive image for this product. I tried to create a unique color-graphic concept of packaging, which will be recognizable and remind consumers about product all time and anywhere.”

CREDIT

  • Agency/Creative: Jamal Akbarov
  • Article Title: Creating Brand and Packaging Design for Fruit Yogurts for Uzbekistan Market
  • Organisation/Entity: Freelance Commercial, Published
  • Project Type: Packaging
  • Agency/Creative Country: Uzbekistan
  • Market Region: Asia
  • Format: Pot
  • Substrate: Plastic

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