Crack is a Crispy chicken hamburgers fast food restaurant, with a delicious and bold menu combined with a bunch of spicy humor. Inspired by the concept of neighborhood, the image of Crack is combining ironic illustrations with a strong and shining color palette, referring to a nostalgic style design and evoking a homey feeling like belonging to a local friend club.
CREDIT
- Agency/Creative: Karla Heredia
- Article Title: Crack Crispy Chicken Hamburgers Fast Food Restaurant Branding by Karla Heredia
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Mexico
- Market Region: Middle East
- Project Deliverables: Brand Creation, Brand Identity, Brand World, Branding, Graphic Design, Identity System, Illustration, Packaging Design
- Industry: Food/Beverage, Hospitality
- Keywords: Fast food, food, chicken, hamburger, bold, spicy, humor, restaurant
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
