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Cornershop Create Unique Character for The Independent, Teusner Wines

Cornershop Create Unique Character for The Independent, Teusner Wines

‘The Independent’ is a brand conceived to sell in independent retailers and on-trade. We devised a packaging solution that features a portrait of a unique character we created. Playing on the ‘Puss in Boots’ theme, we used a cat head and tail (cats are independent creatures by nature), smug 50’s business man (representing the winemaker as salesman), and gum boots (winemakers footwear). A stamp was created to retain Teusner’s distinctive oval branding, but express it in a more interesting and independent manner.

“The cat probably sells more of this wine than the wine itself.”
Kym Teusner, Winemaker

CREDIT

  • Agency/Creative: Cornershop
  • Article Title: Cornershop Create Unique Character for The Independent, Teusner Wines
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Australia
  • Market Region: Multiple Regions
  • Project Deliverables: Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design, Research, Tone of Voice
  • Format: Bottle
  • Substrate: Pulp Paper

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