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Consumer Brand Redesign and Modernisation of a Belarusian Range of Margarine and Sunflower Oil

Consumer Brand Redesign and Modernisation of a Belarusian Range of Margarine and Sunflower Oil

Fabula Branding –  Shedroe Leto

“Rusagro Group of Companies had the trademark of Shedroe Leto (Rich Summer) range of margarine and sunflower oil redesigned in order to give the products a modern look while preserving brand awareness and continuity.

The new packing solution by Fabula Branding is based on colour combination and informational pithiness. We’ve developed a clear and convenient design based on a combination of classic related colours. They are also used in the differentiation system within the product range. Checkered patterns tell the story of home cooking, and a topical photo in the overall laconic design style sets out the emotional tone of the solution.”

CREDIT

  • Agency/Creative: Fabula Branding
  • Article Title: Consumer Brand Redesign and Modernisation of a Belarusian Range of Margarine and Sunflower Oil
  • Organisation/Entity: Agency Commercial / Published
  • Project Type: Packaging
  • Agency/Creative Country: Belarus
  • Market Region: Europe
  • Format: Bottle
  • Substrate: Glass, Pulp Paper

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