Fabula Branding – Shedroe Leto
“Rusagro Group of Companies had the trademark of Shedroe Leto (Rich Summer) range of margarine and sunflower oil redesigned in order to give the products a modern look while preserving brand awareness and continuity.
The new packing solution by Fabula Branding is based on colour combination and informational pithiness. We’ve developed a clear and convenient design based on a combination of classic related colours. They are also used in the differentiation system within the product range. Checkered patterns tell the story of home cooking, and a topical photo in the overall laconic design style sets out the emotional tone of the solution.”
CREDIT
- Agency/Creative: Fabula Branding
- Article Title: Consumer Brand Redesign and Modernisation of a Belarusian Range of Margarine and Sunflower Oil
- Organisation/Entity: Agency Commercial / Published
- Project Type: Packaging
- Agency/Creative Country: Belarus
- Market Region: Europe
- Format: Bottle
- Substrate: Glass, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
