miguelfreitasdesign – 100 Hectares Gold Edition
” 100 hectares Gold edition, is a premium wine from 100 Hectares wines, from Douro Valley, Portugal and it is a limited edition of 2666 bottles. The main concept was to create a minimal and beautiful wine label, based on paper texture and just only with dark gray and gold colors. The squares, used on 100 Hectares labels were recreated in this new label to give the idea of refinement and luxury.This project uses many printing techniques and it was something amazing to produce with special thanks to the printing company – VOX and João Nuno… Digital printing, hot foiled gold and a special textured, photographed, and with marked on paper by a strong relief… the paper used was Art Noval who gives a nice presence to the new texture marked on paper..besides that, there was a low-relief on those little squares we can see on the label, with a mixture of glitter and varnish and the result is incredible..”
CREDIT
- Agency/Creative: miguelfreitasdesign
- Article Title: Consumer Brand Creation for 100 Hectares Gold Edition Wine Label with Glitter and Varnish
- Organisation/Entity: Agency Commercial / Published
- Project Type: Packaging
- Agency/Creative Country: Portugal
- Market Region: Europe
- Format: Bottle
- Substrate: Glass
