Generic selectors
Exact matches only
Search in title
Search in content
Search in posts

Concept for Coco Frozen Yogurt Created by Anu Manohar

Concept for Coco Frozen Yogurt Created by Anu Manohar

Coco is a brand of frozen yogurt that comes in 8 exciting flavours. The branding for Coco is inspired by fun unconventional typography. It is led by a strong elegant logotype and a single visual element. The chosen visual element can be used in dynamic ways, keeping the overall brand language minimal but exciting. The logo’s elegance comes from its height and the stability of its shapes giving it the flexibility to adapt to different sizes. The bold logo also helps in brand recall. The bright flat colours with large black text creates a powerful contrast and the pastel shades add a sense of softness to the design.

The packaging is dominated by unique typography and bright colours that gives it a fresh look. In addition, the typography combines warm calligraphic curves with a clean, machine-like sensibility—bridging the hand-drawn and mechanical genres. The design is geared towards making the consumer curious about the brand because of its modern aesthetic and premium feel.

Coco is designed to attract the millennial consumer. It targets people between the age of 25-45 who are looking for a healthy alternative to ice cream. Through its unique visual language, Coco aims to be as fun as other ice cream brands, but gives the consumer an added benefit of eating something healthier. Coco comes in 8 flavours – peach, orange, banana, mint chip, watermelon, blueberry, strawberry and coconut. The flavours are unlike any other brand in the market, which makes the user feel like they need to try it.

CREDIT

  • Agency/Creative: Anu Manohar
  • Article Title: Concept for Coco Frozen Yogurt Created by Anu Manohar
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Non Published
  • Agency/Creative Country: India
  • Agency/Creative City: Bangalore
  • Market Region: Asia
  • Project Deliverables: Brand Design, Brand Identity, Packaging Design
  • Industry: Food/Beverage
  • Keywords: Yogurt, Frozen Yogurt, Frozen yogurt branding, ice cream branding, bold, colourful, typography

  • Credits:
    Visual Designer: Anu Manohar

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
20
Good
Vote
7
Bad
Vote
1
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
15
Good
Vote
10
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
16
Good
Vote
8
Bad
Vote
2