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Concept Brand Identity Design for Fressco by Tiare Payano

Concept Brand Identity Design for Fressco by Tiare Payano

Fressco’s brand identity was conceived with the unconventional goal, that its consumers can enjoy a moment of escape while immersing themselves in the contrast of its faithful origins and the freethinking present. The colors are expressive and bright, building a system that implies a sense of reinvention, communicated in their packaging where each one is a little bit different depending on the flavor. This goes in contrast with its typography full of the fressco’s heritage, which will never accuse of lacking nature. Illustrations dated from 16th-century botanical calligraphic artwork by Georg Bocskay and Joris Hoefnagel support this individuality.

CREDIT

  • Agency/Creative: Tiare Payano
  • Article Title: Concept Brand Identity Design for Fressco by Tiare Payano
  • Organisation/Entity: Freelance, Non Published Concept Design
  • Project Type: Identity
  • Agency/Creative Country: Dominican Republic
  • Market Region: Multiple Regions
  • Project Deliverables: Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Identity System, Packaging Design, Product Naming, Structural Design, Tone of Voice
  • Industry: Food/Beverage
  • Keywords: Branding, juices, Fressco, Naming, design, Brand Identity, fresh, identity System, Branding, Brand Creation, Graphic Design, Shakes, colorful, old, origins, natural, organic

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