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Colder – Frozen Food Packaging Design Concept by Maria Kazanova

Colder – Frozen Food Packaging Design Concept by Maria Kazanova

Package for frozen vegetables and fruits Colder is created for those who care about their health but do not want to spend a lot of time cooking. You can take such a container with you and just reheat food in the microwave. The design concept is based on the metaphor of a thawed patch in the snow. Fresh food is a reality! What’s Unique? Сonvenient packaging, not classic for the frozen food market in Russia

CREDIT

  • Agency/Creative: Maria Kazanova
  • Article Title: Colder – Frozen Food Packaging Design Concept by Maria Kazanova
  • Organisation/Entity: Student, Non Published Concept Design
  • Project Type: Packaging
  • Agency/Creative Country: Russia
  • Market Region: Europe
  • Project Deliverables: Brand Strategy, Packaging Design, Product Naming, Research
  • Format: Bucket
  • Substrate: Plastic

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