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Coffee Brand Revalues ​​Visual Elements of Cusco’s Craftsmanship-Imagineria

Coffee Brand Revalues ​​Visual Elements of Cusco’s Craftsmanship-Imagineria

Dani Gil – Oni Café

Oni is a coffee brand committed with the environment and supports small producers in Cusco jungle. This product respectful for the culture and the surroundings, inspired me to conceive a package that revalues visual elements of Cusco’s craftsmanship-imagineria in this way we appeal to a remarkable element of regional identity and establish a link to the local consumer and foreign visitors
Oni or Ayahuasca is the term for wisdom and knowledge, this concept took me to elaborate a vibrant, stimulating design with brilliant colors from cusquenian folk art to communicate the richness of flavor and aromas that define the product in its two varieties of toasting, dark and clear, night and dawn.

CREDIT

  • Agency/Creative: Dani Gil
  • Article Title: Coffee Brand Revalues ​​Visual Elements of Cusco’s Craftsmanship-Imagineria
  • Organisation/Entity:  Freelance Commercial, Published
  • Project Type: Packaging
  • Agency/Creative Country: Peru
  • Market Region: South America
  • Format: Bag
  • Substrate: Plastic

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