The Codex wine design is a new take on a classic piece that captures the meaning of a name heavy with meaning. Codex were manuscripts of books before the invention of the printing press, when capital letters were tremendously important and were works of art in themselves. Large capital letters in relief grace the surface of a delicate, sensual label, almost sculpted on paper.
Codex’ graphical universe is rich in elements. It presents a complex narrative that graces the pieces of packaging, each of which has its own voice.
Codex were manuscripts of books before the invention of the printing press, when capital letters were tremendously important and were works of art in themselves. Large capital letters in relief grace the surface of a delicate, sensual label, almost sculpted on paper.
Like a page torn from a manuscript, the paper around the bottle opens to reveal an exquisite label embellished with reliefs and stamping. A dialogue between typography and images forms a ritual.
CREDIT
- Agency/Creative: MABA
- Article Title: Codex Wine Design Redefining a Classic Narrative Created by Maba
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Graphic Design, Illustration, Packaging Design, Product Architecture, Rebranding, Tone of Voice
- Format: Bottle
- Substrate: Glass
