Generic selectors
Exact matches only
Search in title
Search in content
Search in posts

Choros by Tiritidis made by BLIND Studio

Choros by Tiritidis made by BLIND Studio

Tradition reintroduced, with a twist. When it comes to custom furniture, Tiritidis family has both the background and the experience, as it is one of the oldest brands in the industry.When they approached us for their rebranding, they were determined to change everything. Even the family brand name. That was the beginning of Choros. The Greek word for space -the extent in all dimensions, in which objects and events occur and have relative position and direction. We incorporated these properties into the identity of the new logo, by creating an ever-transforming set of characters that takes advantage of its flexibility, by rearranging constantly, reappearing in various forms, and redefining areas and shapes. Also, the use of specific papers and printing methods gave us an identity with diversity and character that matches the brand’s new approach and perspective.

 

CREDIT

  • Agency/Creative: BLIND studio
  • Article Title: Choros by Tiritidis made by BLIND Studio
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Identity
  • Agency/Creative Country: Greece
  • Market Region: Europe
  • Project Deliverables: Brand Architecture, Brand Naming, Brand Strategy, Branding, Graphic Design, Identity System
  • Industry: Manufacturing
  • Keywords: branding,identity system

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
9
Good
Vote
0
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
8
Good
Vote
0
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
10
Good
Vote
0
Bad
Vote
0