Packaging and Illustration designed for Kannabio & Kakau cannabis/chocolate product. Since the product is a combination of chocolate with organic hemp seeds, an illustration was designed from scratch with references to Mayan and Aztec images of the ancient God of Chocolate, depicted here with cannabis leaves instead of crown feathers and with the cannabis logo on the cheeks of the portrait. The overall packaging, follows the visual and typographic architecture of the brand. The choice of colours and of packaging material aims to strengthen the visual and experiential notions of the chocolate based product and of the organic natural ingredients.
CREDIT
- Agency/Creative: deworks.co
- Article Title: Chocolate Packaging & Illustration
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Greece
- Market Region: Global
- Project Deliverables: Brand Architecture, Brand Experience, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Product Naming, Research
- Format: Box
- Substrate: Pulp Carton, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
