About The Brand: Chicken Mafia is a fast food restaurant with an assortment based on chicken dishes. The brand is owned by two brothers Timur and Artem Yunusov. Timur Yunusov, better known as Timati, is a popular Russian hip-hop artist, singer, music producer, actor and entrepreneur, founder of a self-brand. It has a large following of its fans and subscribers (Over 3 million YouTube subscribers and over 16 million Instagram followers). Timur is the founder and co-founder of the Black Star group of companies: Black Star music label, Black Star Wear brand clothing store chain. Black Star Burger restaurant chain. Barbershop and tattoo parlor 13 by Black Star. Music content production and distribution company – Make It Music. Marketing communications agency for artists and athletes – Global Star Russia. Car wash Black Star Car Wash. Karting Black Star Karting. Cybersport club Black Star Gaming.
The audience: The target audience for the new brand is potential subscribers, consumers of existing products, middle-aged young people, these are lovers of the artist’s creativity and hip-hop culture.
Idea:Chicken Mafia is a new daring fast food gang that has taken over Moscow! Tattoos are a prominent feature of gangster culture. We decided to use the personal tattoos of one of the founders of the brand as the basis for the style (tattoo on the fists of Timur Yunusov). We redrawn the tattoo and made a series of branded icons. The uppercase chopped letters of the brand name were mixed with the icons in a checkerboard pattern.The result is a bright corporate pattern / code that reflects the character of the brand and makes it unique.
Bright red in combination with black and white create a contrasting rich expressive picture.
- Agency/Creative: Eugene Wisotow & Lesha Limonov
- Article Title: Chicken Mafia Restaurant Brand Identity by Eugene Wisotow & Lesha Limonov
- Organisation/Entity: Creative, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Identity, Graphic Design, Packaging Design
- Industry: Food/Beverage
- Keywords: Chicken Mafia, Fast food, Food, Chicken,