Ha’chef Halavan is one of the largest culinary brands in israel, with a large variety of cooking and baking products. the brand was very outdated and needed a serious face-lift that would express it’s quality. the photographic language concept was all about the cooking process.
CREDIT
- Agency/Creative: michal Suday Design Group
- Article Title: Chef Lavan Packaging and Branding
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Israel
- Market Region: Middle East
- Project Deliverables: Brand Redesign, Brand Strategy, Branding, Graphic Design, Packaging Design, Rebranding, Research, Tone of Voice
- Format: Bag, Bucket, Cup, Pouch
- Substrate: Plastic, Pulp Fibre
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
