” In order to celebrate the release of the latest chapter of the Star Wars epic “The Force Awakens,” Coffee-mate wanted to find a way to pay creative homage to the amazing universe. But how would coffee’s perfect mate find the force without losing its flavor? Chase made the beloved characters and details of the Star Wars story central players in the drama of morning coffee. Bringing the key Star Wars heroes and villains to life on a range of Coffee-mate flavors set the stage for back panel trivia, customized UPC codes and other fan favorite details.”
CREDIT
- Agency/Creative: Chase Design Group
- Article Title: Chase Design Group – Coffee-mate Star Wars
- Project Type: Packaging
- Format: Bottle
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
