Ashbel Ong – Caribou Coffee: Rebrand
“Student work: The Caribou Coffee rebrand brings the company back to its humble beginnings. A simplified caribou icon along with supporting geometric elements tell stories of adventure and discovery. Caribou’s playful and eccentric packaging demands closer inspection from its users and creates a distinctive style that separates it from the competition.”
CREDIT
- Agency/Creative: Ashbel Ong
- Article Title: Caribou Coffee Rebrand and Packaging by Student
- Project Type: Packaging
- Agency/Creative Country: Canada
- Format: Bag, Cup
- Substrate: Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
