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Caribou Coffee Rebrand and Packaging by Student

Caribou Coffee Rebrand and Packaging by Student

Ashbel Ong  – Caribou Coffee: Rebrand

“Student work: The Caribou Coffee rebrand brings the company back to its humble beginnings. A simplified caribou icon along with supporting geometric elements tell stories of adventure and discovery. Caribou’s playful and eccentric packaging demands closer inspection from its users and creates a distinctive style that separates it from the competition.”

CREDIT

  • Agency/Creative: Ashbel Ong
  • Article Title: Caribou Coffee Rebrand and Packaging by Student
  • Project Type: Packaging
  • Agency/Creative Country: Canada
  • Format: Bag, Cup
  • Substrate: Pulp Paper

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