Octca is a nautical novelty vodca brand made in Victoria for a U.S market. It has a wave inside the bottle reminiscent of Victorias treacherous coast line and a wax octopus cap. The story of the kraken appears not helabela nd ties in with the marketing with tag line “have a krak” is a version of Australian slang for try or Irish for have a good time. I believe this product would work in a U.S market with the Australian beach theme spin on a traditionally Russian drink.
CREDIT
- Agency/Creative: candybrophycreative
- Article Title: Candy Brophy Creative Creates a Fresh New Vodka With a Nautical Theme
- Organisation/Entity: Agency, Non Published Concept Design
- Project Type: Identity
- Agency/Creative Country: Australia
- Market Region: North America
- Project Deliverables: Brand Creation, Brand Identity, Brand Naming, Branding, Product Architecture
- Industry: Food/Beverage
- Keywords: vodka, vodkabrand, beveragebrand, brandidentity, brandcreation,
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
