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Canaïma – Born in the Amazon

Canaïma – Born in the Amazon

There’s a beverage that carries with it an untouched mystery. A gin born in the unknown depths of the Amazon crafted with rare local botanics and raised with its surrounding myths.
Inspired by the landscape and the spell of the Amazonian territory, we designed a brand influenced by the genuine mysteries of the Canaïma Park. In a synthetic style, we represented the beliefs of the Pemones indigenous culture by reproducing the Tepuyes, (the mountains at
the National Park), home of spirits and gods, the power of the river, the Amazonian botanicals and landscape, topped by the magical sun. The blunt typography of the logo takes inspiration from the petroglyphs that Amazonian ancestral civilizations carved on rocks.
From the purest nature and mysticism, Canaïma Gin exists to carry people to an exotic world.

 

CREDIT

  • Agency/Creative: Morillas Branding Agency
  • Article Title: Canaïma – Born in the Amazon
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Identity
  • Agency/Creative Country: Spain
  • Market Region: Global
  • Project Deliverables: Brand Creation, Brand Design, Brand Experience, Brand Identity, Brand Strategy, Graphic Design, Packaging Design, Photography, Research, Tone of Voice
  • Industry: Food/Beverage
  • Keywords: Small batch, gin, pemones, botanics, spirit, packaging, Canaïma, label

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