Providing consumers with freshly roasted specialty coffee every day is the brand value that cama café insists on. In every cama café store, there is always a roasting machine roasting the freshest coffee beans. You can smell it as long as you pass by the store. Fresh coffee aroma, follow the coffee aroma in the city, you can find cama café stores to brew the best quality and freshest coffee for you.
The packaging design is inspired by the brand image of cama café fresh roasted coffee. It is hoped that consumers can feel more intuitive and clear that the gift they receive is the freshest roasted coffee, high-quality coffee from a team of professional coffee roasters, so Choose to use the image of the roasting machine as the main vision of the packaging design, combined with the design of the packaging box structure, so that when consumers open the package, it is like taking out freshly roasted coffee beans from a coffee roasting machine, and combines the coffee beans themselves in the packaging. The aroma in the box can really smell the aroma of fresh coffee when you open the box, just like fresh coffee beans from the coffee roasting scene.
The color plan uses cama café’s brand color yellow as the theme, with the image of the roasting machine embossed with black lines, and cleverly combines the silhouettes of the brand characters that process the outline through the sense of design, and the elements of the brand are cleverly integrated into the packaging. In the design, while expressing the beauty of the design, it can also maximize the brand recognition. The structure of the packaging design adds a little ingenuity to the inner lining of the packaging box. Through the removable packaging inner lining, this packaging design can The shared outer box contains coffee beans, drip coffee bags, or a combination of products that are mixed together, which enhances the convenience of on-site sales personnel in the operation, and consumers can also provide more free combinations when purchasing.
- Agency/Creative: Lung-Hao Chiang
- Article Title: Cama Café Specialty Coffee Collection Packaging Design
- Organisation/Entity: Creative
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Taiwan
- Agency/Creative City: Taipei
- Market Region: Asia
- Project Deliverables: Brand Design, Brand Redesign, Brand Strategy, Brand Tone of Voice, Food Photography, Packaging Design
- Format: Bag, Box, Flow-Pack
- Substrate: Plastic, Pulp Board, Pulp Carton
- Industry: Food/Beverage
- Keywords: BEVERAGE, BRAND, BRANDING, COFFEE, IDENTITY, ILLUSTRATION, PACKAGING, TEA,, LOGO,
Art Director: Lung-Hao Chiang
Designer: Noyi Li