Caféria is a brand of 100% Arabica coffees, was developed to carry the heat and value of the northeastern land with a face, visually speaking of southern (plague confusion). The brand is a new reference in high quality gourmet coffees, combining regional knowledge in roasting the best coffee blends with the most personal tasting experience created by a Brazilian, northeastern coffee.
Caféria coffee beans are roasted in one of four completely unique custom roasting units. Beans and, in some cases, ground coffee can be purchased at all Starbucks stores and some other retail outlets. In the case of coffee beans, the customer can request that they be ground according to the preparation method used. Is possible to feel what each coffee takes to the cup. The Robusta, which undergoes a long roasting, gives the Ispirazione Ristretto Italiano Decaffeinato body, roasted notes and cocoa bitterness. The Arabicas, on the other hand, undergo a quick roasting and complete the Ristretto with acidity and delicious fruity notes.
Its custom type was tailor-made so that nothing looks like Caféria, or like any other brand has done. Colors inspired by the earth, the grain, the leaf and the coffee itself.
Its packaging was made highlighting a semi-watercolor illustration to be highlighted on supermarket shelves. The roasted beans are packaged after roasting in a bag with a valve that allows the beans to continue to emit gases inside the package without damaging it.
The packages are ready to be taken to the entire northeast region of Brazil.
- Agency/Creative: Quarto Criativo
- Article Title: Caféria Arabica Coffee Concept Packaging Design by Quarto Criativo
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Varzea Alegre
- Market Region: South America
- Project Deliverables: Design, Logo Design, Packaging Design
- Format: Bag, Box, Can
- Substrate: Pulp Board
- Industry: Food/Beverage
- Keywords: Coffee, Packaging, Caferia, Logo, Typography, Custom Type
Graphic Designer: Pedro Renan