From Bulldog Studio we have created the naming and the new brand identity for these wines with Denomination of Origin Terra Alta. The Hibrus brand was born from the intention of its producer to position a qualitative product such as Terra Alta wines within the retail market. Hibrus aims to bring the wine-growing and cultural tradition of Terra Alta to all types of consumers.
The history of the Hibrus brand, through naming. The Ebro is one of the most important rivers in the Iberian Peninsula, which runs in a north-east-southeast direction to empty into the Mediterranean, forming the well-known estuary or delta of the Ebro in the province of Tarragona.
Etymologically, the root of its name gives origin both to the place-name of the same peninsula “Iberian”, as it designates one of its first settlers “Los Íberos” (origin). The word “Hiber / Hiberus” comes from different roots: 1. Of Basque origin “ibar / ibai” (estuary, river, estuary, running water, orchard). Which derives in the mouth of Ionian-Greek sailors and merchants to become “Hiber / Hiberus / Iberus”. Geographically, the Terres del Ebre region, the gateway to the river in Catalonia, is known for its diversity of landscapes. In it, this river has marked the life of the population in a unique way and has sculpted their lands for millions of years, which has caused a generous interior valley where we can find river, mountain ecosystems and crop fields. Currently known and valued area of production and elaboration of red and white wines of the Denomination of Origin Terra Alta.
A very visual wine, thanks to the colors, that stands out among its competitors and, for us the most important thing, does not lose the essence of its region.
Thanks to this, this new line of wines is being one of the most important assets in the supermarket shelves in Spain today. The design is completed by the secondary packagings, a box for each varietal, printed in flexography in a single ink, the set of three serves as a point of sale element.
We have also worked on the brand’s new website, it will be available shortly.
- Agency/Creative: Bulldog Studio
- Article Title: Bulldog Studio Creates Hibrus New Range of Wine Labels
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Guidelines, Brand Naming, Brand Strategy, Branding, Graphic Design, Packaging Design, Research, Tone of Voice
- Format: Bottle
- Substrate: Glass