The segment of functional nutrition for athletes and bodybuilders is not developed in Russia. It mainly consists of protein bars, porridges, and usual sports powder food. Often, the need of healthy meal is satisfied by the usual dishes of their own cooking: groats, vegetables, and diet meat. But it takes a long time.
“BULKING” was created for bodybuilders — it is a ready meal with groats and addition protein. It is food for those who value their body and time. Ready-made dishes of wild and brown rice, quinoa and buckwheat porridge are sold in a pouch, which keeps the product fresh for a very long time and convenient to take with you to work, to the gym, or for the road. The design of the package reminds a sports torso, the transport box is made as the hand shape with a biceps. The bright colors of the packages are inspired by the clothes of sportsmen.
- Agency/Creative: Nikita Gavrilov
- Article Title: Bulking Ready-Made Groats with Protein Packaging Design Concept Created by Nikita Gavrilov
- Organisation/Entity: Student, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Brand Identity, Brand Naming, Branding, Graphic Design, Packaging Design, Research, Tone of Voice
- Format: Pouch
- Substrate: Plastic