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Building a ‘Monumento’

Building a ‘Monumento’

Under the brand name ‘Monumento’ the Makro chain of stores, specialist in wholesale sales, launches a family of wines made exclusively from a single grape variety.
The design proposes a tribute to different professions and creative trades such as literature, gastronomy, music, fashion or painting.
Each label of each wine is an indispensable part to build the monument and complete the brand.
The illustrations complete each of the letters that make up the brand ‘Monumento’ showing a fun and powerful game. The colour supports the idea and helps to differentiate the different varieties.

CREDIT

  • Agency/Creative: Supperstudio
  • Article Title: Building a ‘Monumento’
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Spain
  • Market Region: Europe
  • Project Deliverables: Brand Architecture, Brand Identity, Brand Naming, Branding, Packaging Design, Research, Tone of Voice
  • Format: Bottle
  • Substrate: Glass Bottle

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