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Bring a Smile to Your Mind

Bring a Smile to Your Mind

Calexo isn’t just another cannabis beverage, it’s a state of mind. It aims to shift perceptions and preconceived notions through art, flavor and science. Op Art “optical art” is the perfect graphic vehicle to portray this shift in a simple, artful way while avoiding dated cannabis clichés – allowing the consumer to perceive the illusion on their own terms.

Capturing the laid-back feeling of the rolling hills, lapping water, brilliant sunsets and desert flora that defines the California and northern Mexico region, we applied a crisp, warm, color palette to both the brand and its unique flavor profiles.

A visual system of thick-to-thin striped motifs provides an added visual cue for the increasing intensity levels of THC.

A Brand Styleguide keeps the visual identity cohesive by outlining rules for the logo, typography, color palette and graphic motifs.

CREDIT

  • Agency/Creative: TRÜF
  • Article Title: Bring a Smile to Your Mind
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: United States
  • Market Region: North America
  • Project Deliverables: Brand Guidelines, Brand Identity, Brand World, Branding, Graphic Design, Identity System, Packaging Design
  • Format: Bottle, Can
  • Substrate: Glass Bottle, Metal

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