Discovery Routes prepares tailor made trips for those looking for a unique and personalized travel experience, according to their tastes, wants and budget. It believes that traveling is the most honest form of growing and self discover. In addition to traveling and discovering the world, they believe it is important to make it better. Discovery Routes believes that it is necessary to contribute to improve the planet, both at environmental and social levels.
We created a visual identity inspired on the incredible landscapes and textures of some of the most common road trips created by Discovery Routes. It inspire us to discover and feel the reel essence of every single trip. The color palette is also mainly from road trip colors. Earth and mountains takes the form of brown, the oceans and sky makes blue and finally yellow, the best sunrise and sunset we are always looking for. We also made it clear in the logo that besides being a compass it points out the sun, mountains, sea and forests.
- Agency/Creative: dfront
- Article Title: Branding & Webdesign for Discovery Routes
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Portugal
- Market Region: Global
- Project Deliverables: Brand Design, Brand Identity, Brand Strategy, Branding, Research
- Industry: Entertainment
- Keywords: Design, Branding, Webdesign, Discovery Routes, Travel, Tailor Made Travel, Routes, Trips, Discovery World