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Branding That Balances Comfort And Innovation

Branding That Balances Comfort And Innovation

JAC& – Branding for Nest Architects

Nest create spaces that reflect the people that inhabit them, today and in the future. Founded in 2006, the practice have an extensive folio of work that exudes warmth, meaning and a complete lack of pretence.It was a pleasure to work with the close-knit team to co-create a brand that, like their ethos and projects, balances comfort and innovation. Beginning with a full day workshop, we set out to bring clarity to the invisible parts of their brand first and foremost. From there, every aspect of the identity was carefully crafted to respectfully represent Nest, a practice that takes an admirably considered approach to inclusive design.

CREDIT

  • Agency/Creative: JAC&
  • Article Title: Branding That Balances Comfort And Innovation
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Australia
  • Market Region: Global
  • Industry: Construction

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