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Branding studio Typomaniacs – Sibirsky Gostinets

Branding studio Typomaniacs – Sibirsky Gostinets

“The main design element is the first letter of the berries jar name. Its pattern reflects the content of the jar and marks it out on the shelf. It draws attention and opens the door for a “guerrilla” marketing channel — the customers won’t be able to resist to lay a word out of their jars on the shelf.”

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