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Branding, Signage and Communication Design for Municipal Libraries of València

Branding, Signage and Communication Design for Municipal Libraries of València

The Cultural Action Service of Valencia City Council commissioned us to redesign the brand of the Municipal Libraries, a network with a total of 31 libraries spread throughout the city. Signage made with The Graphic Bureau.

Problem: The need for the image renewal was justified by the spirit of making known the evolution from “cathedrals of silence” to living and changing spaces; spaces where one can be and do activities to become an active part of the community, an agent of change.

Solution: The library as a third place becomes a public square for shelter, leisure or work.
For all these reasons, we placed a letter B (for biblioteca) surrounded by four brackets that delimit the space as the main symbol of this new concept, and that adapts itself according to the different pieces where it is used.

Signage: we have created a system that goes beyond the graphic correction or location of signals by giving a constructive solution that organises the different messages and gives formal coherence to the unique and particular discourse of the Library Network.

A system that may function in any architectural environment; the signalling project is not located in a single space, so it must work in each one of the buildings. Singling out the signage system to enhance the communicative identity, adding value to the new brand and its codes, and reinforcing the global view. This system allows the Libraries to be autonomous when printing the different messages by using Open Office templates, so they can place them on different media. The system must be agile, practical and easy to use. For all this reasons, it is a signage based on the optimisation of resources and materials.

CREDIT

  • Agency/Creative: nueve
  • Article Title: Branding, Signage and Communication Design for Municipal Libraries of València
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Identity
  • Agency/Creative Country: Spain
  • Market Region: Europe
  • Project Deliverables: Brand Creation, Brand Guidelines, Brand Identity, Brand Redesign, Brand Refinement, Brand Strategy, Branding, Graphic Design, Identity System, Product Architecture, Rebranding
  • Industry: Non-Profit

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