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Branding, Packaging and Advertising Design for a concept alcoholic beverage brand

Branding, Packaging and Advertising Design for a concept alcoholic beverage brand

I created “Spiked” because I was impressed with the sudden popularity of spiked seltzer water (e.g. White Claw) in the US. While I, myself enjoy these beverages quite a lot, I wanted to make something that would draw people’s attention with a witty design using my skills in branding, illustrating and advertising. I’m in my mid twenties, so I chose the millennials as my target audience. I wanted to create something that resonates with people who were born into the internet era with easily consumable, minimalistic, yet almost “cute” design.

CREDIT

  • Agency/Creative: Milla Odor - Freelancer
  • Article Title: Branding, Packaging and Advertising Design for a concept alcoholic beverage brand
  • Organisation/Entity: Freelance, Non Published Concept Design
  • Project Type: Packaging
  • Agency/Creative Country: Hungary
  • Market Region: North America
  • Project Deliverables: Brand Advertising, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design, Product Naming
  • Format: Can
  • Substrate: Metal

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