Coming from the great City of Istanbul, TUSA & CO team, a fusion food concept, have trusted us for crafting their brand from scratch to meet their new objectives.
We believed that a great brand should stand for a clear purpose, which why we positioned the brand as the place that brings cultures together. It is a metaphor used to represent “fusion concept” in an emotional manner.
We used a made up naming approach where we called it “TUSA” which stands for “The Ultimate Social Agent” which is “food” that brings cultures together.
Combining Chopstick with Taco to be the brand’s main graphic element is the best representation of “bring cultures together” which what TUSA & CO is all about. This was the motto that all brand elements were based upon.
- Agency/Creative: Credo Agency
- Article Title: Branding for Tusa & Co. Turkey
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Kuwait
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Experience, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Research
- Format: Bag, Basket, Bottle, Box, Cup, Sachet, Wrap
- Substrate: Ceramic, Plastic