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Branding for Landmark 81 Skyview, the Highest Observatory in Southeast Asia

Branding for Landmark 81 Skyview, the Highest Observatory in Southeast Asia

Landmark 81 SkyView – The symbol of aspirations to reach for the sky.

Located on top of the tallest tower in SEA, Landmark 81 SkyView is not only the best spot to admire the marvelous beauty of Ho Chi Minh city, but also the inspiration for the journey to reach for the sky of Vietnamese people.

Inspired by bamboo – the longlasting symbol of the virtue of Vietnamese people, and from the contribution of 6,000 Vietnamese, Landmark 81 SkyView has became an aspiration for Vietnamese, a milestone for a new era: the day when Vietnamese people dare to dream, dare to aspire to global achievements.

With the main idea “Reaching to the sky” specifically Visualize through the “Conquer” image, Landmark 81 Skyview Logo will be stylized with a view from the bottom up, like the perspective of a person conquering the dreams of himself, the main line will be the flat lines with the convergence point at the top of the tower, creating the feeling of being looking upwards, expressing the will, the desire to conquer, always looking forward, this line is shaped by the characteristic architecture of Landmark 81.

CREDIT

  • Agency/Creative: inSpace Creative
  • Article Title: Branding for Landmark 81 Skyview, the Highest Observatory in Southeast Asia
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Identity
  • Agency/Creative Country: Vietnam
  • Market Region: Asia
  • Project Deliverables: Brand Guidelines, Brand Identity, Brand Naming, Branding, Graphic Design
  • Industry: Real Estate
  • Keywords: Logo, Real Estate, Branding, Vietnam, Landmark 81, Vincom, Visual Identity

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