OLO creates the ultimate electric surfboard of the future: Powered, sustainable and high-end. Using state-of-the-art technology and top-quality materials – engineered for more rides, more speed, more fun. And we are all about the fun projects, which is why it was a no-brainer for us to collaborate with OLO.
It was such a pleasure to develop the brand identity for OLO as we were given lots of freedom and trust from the company owners from day one. Together we shaped a fun but classy design with a luxurious feel to it in order to appeal to a well-funded target group. We created an inspirational story centering around the history of surfing. The clean design with the powerful combination of black, white and red elements as well as outline illustrations was then transferred to a new website, social media channels and print materials.
- Agency/Creative: NPIRE
- Article Title: Branding for Electric Surfboards
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Germany
- Market Region: Global
- Project Deliverables: Brand Identity, Brand Strategy, Brand World, Branding, Graphic Design
- Industry: Technology
- Keywords: Surfboard, high-end, luxery, website, brochure