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Branding for a Plastic Surgery Clinic Based in Monterrey

Branding for a Plastic Surgery Clinic Based in Monterrey

Reset Co. – Molder & Skin

The identity was designed for a plastic surgery clinic specialized in cosmetics and body aesthetics. The concept nurtures from two main ideas: humanizing plastic surgery traits to create the “Molder and Skin” characters; and “the craftsman responsible for molding the skin” to denote it as a discipline pursued by a molder artisan, and the skin as the substance that makes up the art. The human side is reinforced through the monogram corporal silhouette and the institutional color.

CREDIT

  • Agency/Creative: Reset Co.
  • Article Title: Branding for a Plastic Surgery Clinic Based in Monterrey
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Mexico
  • Market Region: North America
  • Industry: Health Care

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