Ziguel is an architectural firm with modernity in its DNA. Ziguel develops residential and commercial projects.
GOAL: The objective was to capture the modern essence that differentiated the brand of the competitors of the segment, expressing its own personality, which was defined in some keywords: Impact, Modernity, Being Present, Dynamic.
SOLUTION: The solution was to develop dynamic patterns that reflect these concepts, with the simplicity of basic colors such as black and white, enhancing the brand’s impact and making their personality present in different media. For the logo, the greater inspiration was the right angles, present in architectural projects, creating the letter “Z” in an abstract and different way.
CREDIT
- Agency/Creative: Dhyogouveia Design
- Article Title: Branding Design for an Architectural Studio
- Organisation/Entity: In-house, Non Published Concept Design
- Project Type: Identity
- Agency/Creative Country: Brazil
- Market Region: South America
- Project Deliverables: Brand Advertising, Brand Creation, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Research
- Industry: Construction
- Keywords: Architecture, modern, fun, creative, black, white, design, bold
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
