Cafe Roberto was born from the idea of serving good quality food that is pocket friendly and affordable to all. The client wanted a traditional Italian identity that stands out from the busy design of its competitors and goes well with the authentic Italian fare Chef Roberto specializes in.
Inspired by the tile art in Italy’s famous cathedrals and the beautiful pavements on the streets of Italy, the design elements aim to convey a very organic Italian feeling. The use of hand lettered elements gives out a very classic, casual and inviting vibe resembling the neighbourhood cafes on the streets of Italy.
CREDIT
- Agency/Creative: Janvi Tapadiya
- Article Title: Branding and Strategy for Cafe Roberto, Pune, India
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: India
- Market Region: Asia
- Project Deliverables: Brand Creation, Brand Identity, Brand Strategy, Branding, Graphic Design, Packaging Design, Photography, Product Naming, Tone of Voice
- Industry: Food/Beverage
- Keywords: Branding, Cafe Branding, Logo Design, Jar Packaging, Hand Lettering
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
