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Branding and Packaging Design for Vegetarian Finished Meals Based on Natural Herbs and Vegetables

Branding and Packaging Design for Vegetarian Finished Meals Based on Natural Herbs and Vegetables

Strømme Throndsen Design – Grønne Folk (Green People)

” Green people are cooks and gardeners who are passionate about tasty fresh food. They have developed a range of vegetarian finished meals based on natural herbs and vegetables from their own nursery in the small island of Frosta/Norway. The dishes are entirely without additives and are gently cooked to preserve all nutrients and the best flavour possible.

The illustration of the gardener in combination with the laid-back bold typography reflects the organic and down-to-earth values and way of living of the green people in charge. The simple use of black typography and eye catching colours, communicates a fresh and energetic feeling. Clean labelling with ingredients communicated front-of-pack tells the story about a brand that has nothing to hide. The diagonal window is recognisable and creates a distinct look.”

CREDIT

  • Agency/Creative: Strømme Throndsen Design
  • Article Title: Branding and Packaging Design for Vegetarian Finished Meals Based on Natural Herbs and Vegetables
  • Organisation/Entity: Agency Commercial / Published
  • Project Type: Packaging
  • Agency/Creative Country: Norway
  • Market Region: Europe
  • Format: Sleeve
  • Substrate: Pulp Carton

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