Huh? ! Is it taking a bath? For the dazzling array of products on the market, standing in front of a shelf or opening a web page is always at a loss. Even the difference between shower gel and shampoo can’t be distinguished. And we are so unique, looking around will make you no longer doubt yourself.
In the era of Internet information explosion, when consumers choose products, they often have doubts about the product itself and the source of raw materials. This issue affects the hearts of consumers. The entanglement about whether such a product is suitable for you reflects everyone’s mentality.
Brand Recognition We use punctuation marks to create a trademark, hoping to give it a relaxing and comfortable brand value through dialogue with oneself during the bathing process. And choose the calm colour system for matching in the colour application, which adds a sense of mystery to the brand, and allows consumers to further explore through questions and achieve the concept of the brand.
We draw the plants into the illustrated scene and combine them with the packaging, and add bronzing treatment to the packaging structure to make it more refined, advanced and mysterious.
Conceptually, we give each meaning of punctuation marks: The question mark represents self-doubt, but also the doubt about the applicability of the product. The exclamation point represents the amazing after using the product, and has a new understanding and direction of life.
In the process of using the product and taking a bath, talk to yourself and feel the comfort and relaxation of the product with your heart; and think about your direction at this moment, when your mind is clear and bright.
- Agency/Creative: K9 Design
- Article Title: Branding and Packaging Design for Purify Calming Shampoo and Conditioner Created K9 Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Taiwan
- Agency/Creative City: Taiwan
- Market Region: Asia
- Project Deliverables: Brand Identity, Branding, Illustration, Packaging Design
- Format: Bottle, Box
- Substrate: Plastic
- Industry: Fashion
- Keywords: shampoo
Art Director & Packaging: Kevin Lin
illustration: kun lin hsieh