Generic selectors
Exact matches only
Search in title
Search in content
Search in posts

Branding and Packaging Design for HATZIYIANNAKIS CHOCO BITS

Branding and Packaging Design for HATZIYIANNAKIS CHOCO BITS

2yolk – CHOCO BITS

Dragées Hatziyiannakis, a synonym of top quality and innovation, decided to enter the snacking category with a new range of dragée-type chocolates. The Hatziyiannakis brand name had already been on the retail market for many years, with premium chocolate products, and was well-established in the minds of consumers. The aim was to translate these values into a range of sweet snacks for the people who seek gourmet bites, unusual combinations and select ingredients on the go. The street deli has found its chocolate! The awkward French word ‘dragées’ becomes Choco Bits. Chocolate undertakes a sophisticated balancing act of flavours and textures. Savoury meets sweet, sweet meets tangy, and juicy meets crunchy. A delicious totem of exquisite ingredients composes the experience of each dragée. A Greek brand dares to create its own idiom amid the visual verbosity of snacks, masterfully balancing flavours and textures and claiming the title of ‘street gourmet’.

 

 

 

 

CREDIT

  • Agency/Creative: 2yolk
  • Article Title: Branding and Packaging Design for HATZIYIANNAKIS CHOCO BITS
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Greece
  • Market Region: Europe
  • Format: Flow-Pack
  • Substrate: Plastic

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
5
Good
Vote
0
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
3
Good
Vote
2
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
5
Good
Vote
0
Bad
Vote
0