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Brand Refinement and Packaging Design for Smoked Fish Line

Brand Refinement and Packaging Design for Smoked Fish Line

AVC – Schooner

“”Schooner” product range has been widened with the addition of smoked fish line.
Key target during the working proccess was to ensure that packaging design will stand out amongst existing products
and the same time not to lose its identity.
Solution came in with a new type of texture – parchment. Making it the unique element of a new product line,
parchment translates the main product quality of “Schoone” – naturalness.

CREDIT

  • Agency/Creative: AVC
  • Article Title: Brand Refinement and Packaging Design for Smoked Fish Line
  • Organisation/Entity: Agency Commercial / Published
  • Project Type: Packaging
  • Agency/Creative Country: Belarus
  • Market Region: Europe
  • Format: Tray
  • Substrate: Pulp Carton

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