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Brand Pays Tribute to Original Roastmaster, who Lost Her Battle with Breast Cancer

Brand Pays Tribute to Original Roastmaster, who Lost Her Battle with Breast Cancer

Cue – Caribou Coffee Amy’s Blend

“Every year, Caribou pays tribute to Amy Erickson, the company’s original roastmaster who lost her battle with breast cancer over 20 years ago. Since that time, Caribou Coffee has honored her memory with a special blend of coffee that raises money in support of CancerCare.org.

Cue designed an icon intended to live perpetually, in memory of Amy and as commitment to “Doing Good With Coffee,” part of the company’s commitment to the communities it serves. The extended system helped to streamline the program by defining “the give” and creating a respectful tribute to Amy in every Caribou store.”

CREDIT

  • Agency/Creative: Cue
  • Article Title: Brand Pays Tribute to Original Roastmaster, who Lost Her Battle with Breast Cancer
  • Organisation/Entity: Agency Commercial / Published
  • Project Type: Packaging
  • Agency/Creative Country: United States America
  • Market Region: Global
  • Format: Bag
  • Substrate: Plastic

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