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Brand of Gin Attempting to Spearhead a Fresh and Exotic Cocktail Culture in India

Brand of Gin Attempting to Spearhead a Fresh and Exotic Cocktail Culture in India

Oveja & Remi – Stranger & Sons

“We are raised in a country where knowledge, skills, recipes, traditions and even businesses are passed down from generation to generation. Wherever we go, we are surrounded by the remnants of these traditions in the legacy of shop signs scattered across our towns and cities. The presence of “& sons” in the name of a business means that the company was started by a family, and multiple generations have been involved in the same business. These shops were their pride of place, so when it came time to name our own brand, we chose to name our strange brand of gin “Stranger & Sons” in the hope that our gin will be the first to spearhead a fresh and exotic cocktail culture in India.”

CREDIT

  • Agency/Creative: Oveja & Remi
  • Article Title: Brand of Gin Attempting to Spearhead a Fresh and Exotic Cocktail Culture in India
  • Organisation/Entity: Agency Commercial / Published
  • Project Type: Packaging
  • Agency/Creative Country:  Argentina
  • Market Region:  Multiple Regions
  • Format: Bottle
  • Substrate: Glass

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