A brand identity system for Zilla Capital, a full-fledged financial and investment firm with a wide range of services including financial advisory, asset management, private equity, non-banking financing solutions, and management consulting.
Bldsmth designers were able to create a new identity for the firm (one that is inspired by the Zilla flower) to speak upon the firms’ endurance and resilience. Our team has created designs for Zilla Capital’s internal documents, stationary and has completely renovated their internal branding to match their new identity.
Zilla Capital is a merge between two formerly individual entities serving different purposes in the financial and investment sector. Merged together, these two firms have grown into one, making them the ultimate comprehensive firm for financial and investment needs. Their youthful edge is a catalyst instigator of their success today and the bright future that awaits them.
Inspired by the one of the world’s most unique flowers – the Zilla flower – the logo combines the letters ‘Z’ and ‘X’ to reflect on the two firms’ merge. This dynamic logo is optically illusive, where the eye translates the icon as an ‘Z’ up close, but when the logo is zoomed out it then looks like an ‘X’, mirroring the looks of a Zilla flower and signifying a promising merge.
The design team wanted to portray the firm’s strength and diverse range of services, while still highlighting a young and energetic attitude. The different shades of blue are purposefully incorporated – where the dark blue shade portrays trust and capabilities, and the lighter shade gives off a smart and youthful vibe.
- Agency/Creative: Bladesmith Branding
- Article Title: Brand Identity System for Zilla Capital by Bladesmith Branding
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Egypt
- Agency/Creative City: Cairo
- Market Region: Middle East
- Project Deliverables: Brand Creation, Brand Design, Brand Guidelines, Brand Identity
- Industry: Financial
- Keywords: ZillaCapital, InvestmentBanking, AssetManagement, Finance, VisualIdentity
ECD: Ahmed Mansour
Art Director: Abanob Maccari
Art Director: Walid Hussein
Senior Graphic Designer: Mohamed Shaker
Graphic Designer: Nadine El Shobeak