Léon Design Agency – NEO The Greek Selection
NEO Fine Foods has a passion in sourcing the best quality fine foods from all over Greece and to introduce the people behind the products. Each product is made by a family from different region in Greece.
When Léon was commissioned to create a full branding for NEO, we envisioned a visual identity that could tell compelling stories of the Greek fine foods, that can easily introduce NEO’s essence to the customers. This is the basic idea we used on the art direction, the brand kit, and the website we built from scratch. For example, we designed a packaging with the producers’ family name and their Greek origin. This makes customers feel a sense of discovery in enjoying the Greek authentic taste.
CREDIT
- Agency/Creative: Léon Design Agency
- Article Title: Brand Identity & Packaging for a New Brand of Greek Fine Food
- Project Type: Packaging
- Agency/Creative Country: Indonesia
- Market Region: Europe
- Format: Bottle, Box, Jar, Pot, Pouch, Sachet, Sleeve
- Substrate: Glass, Metal, Plastic, Pulp Carton, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
