Refreshed brand identity for the Russia’s leading flamenco festival ¡VIVA ESPAÑA! aimed to create simple, bold and easy to use system.
The new identity centers around multiple use of a fan form (worldwide recognisable symbol of flamenco art) and patterns of traditional Spanish flamenco ‘fiestas’. Target audience of the new identity is Z-generation.
- Agency/Creative: Kate Zakharova
- Article Title: Brand Identity For ¡VIVA ESPAÑA! Flamenco Festival by Kate Zakharova
- Organisation/Entity: Student, Non Published Concept Design
- Project Type: Identity
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Brand World, Branding, Rebranding, Tone of Voice
- Industry: Entertainment
- Keywords: Flamenco Festival