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Brand Identity For ¡VIVA ESPAÑA! Flamenco Festival by Kate Zakharova

Brand Identity For ¡VIVA ESPAÑA! Flamenco Festival by Kate Zakharova

Refreshed brand identity for the Russia’s leading flamenco festival ¡VIVA ESPAÑA! aimed to create simple, bold and easy to use system.
The new identity centers around multiple use of a fan form (worldwide recognisable symbol of flamenco art) and patterns of traditional Spanish flamenco ‘fiestas’. Target audience of the new identity is Z-generation.

CREDIT

  • Agency/Creative: Kate Zakharova
  • Article Title: Brand Identity For ¡VIVA ESPAÑA! Flamenco Festival by Kate Zakharova
  • Organisation/Entity: Student, Non Published Concept Design
  • Project Type: Identity
  • Agency/Creative Country: Russia
  • Market Region: Europe
  • Project Deliverables: Brand World, Branding, Rebranding, Tone of Voice
  • Industry: Entertainment
  • Keywords: Flamenco Festival

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